Welcome to the Flip Lifestyle podcast where life always comes before work.

We're your host, Shane and Jocelyn Sams.

Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online.

Are you ready for something different?

All right, let's get started.

Hey guys, welcome to this week's mini podcast, the Q&A with S&J. And we are answering your questions

and there are questions that you leave on our Facebook page each Sunday night over at

Facebook.com slash flip lifestyle.

And we look at all your questions each week and we choose a couple of you to answer on this

mini podcast.

And so if you do have a question, head on over there on Sunday nights at 8 o'clock

Eastern and we would be happy to look through those for you.

Tonight's question is from Amber

Williford and Amber says there's tons of information out there about launching a product,

creating scarcity, and then taking it off the market after a certain amount of time. But what do

those of us who have a product that will stay on the market for a while do? Do you have any tips for selling and marketing and continually selling product? Maybe this is similar to the playbook and lesson plans you both sell. Any tips would be greatly appreciated. All right, we do a couple things when we're trying to sell product. We actually leave all of our products open at all times. Like you can go over to elementary librarian.com or coach xo.com. You can see that we

have our products posted at all times. We don't take them down. But there's other ways to create scarcity besides, you know, rolling out a big launch and then taking it off the market at the end of the launch. I know that's a big, you know, popular thing that people are doing right now. But I think a lot of that is because a lot of the internet marketing products that people promote, like learning how to use

Facebook, learning. that people are doing right now. But I think a lot of that is because a lot of the internet marketing

products that people promote, like learning how to use Facebook, learning how to use Twitter ads or something like that, they're very like instantaneous right in the moment because the next time they sell that product, everything's going to change. They're going to have to make a new product anyway. So I don't know if that strategy of launching a product actually applies outside of that kind of internet marketing niche. So if you're doing something like we do, like playbooks,

lesson plans and things like that, you probably want to leave your product up year round. So take kind of a cue from what you see stores and things like that do. There's other ways to create scarcity. Like you can have a sale, like out of season. You know, what happens at the end of the summer? All of the shorts and t-shirts go on sale like a clearance sale. So you can have a sale like out of season you know what happens at the end of the summer all of the shorts and t-shirts go on sale like a clearance sale so you can do that if your

product is seasonal you could have a sale that says hey this is you know not going to be necessary

in the next couple months but I'm going to offer you a discount right now and then you can just

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