Welcome to the Flip Lifestyle Podcast, where life always comes before work. We're your host, Shane and Jocelyn Sams.

Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online.

Are you ready for something different? All right. Let's get started.

What's going on, guys? Welcome back to the Flip Lifestyle podcast, Q&A with S&J. That's right. Twice a

week, we'll be answering your questions right here on the FlipLifestyle podcast. And if you

would like to leave a question for us, you can do so on Sunday nights at 8 p.m. Eastern Time. And that's left open for 24 hours, no matter what time zone you're in. And you can just leave a message there. And we will try to get to it on a future episode of our mini podcast. All right. Today's question comes from Tracy Minutolo. And please, if we butcher your name, forgive us because

we're very sorry. We don't say names right anyway, probably where we live. So just go with that.

All right. The question is any suggestions regarding finding and evaluating a potential niche for

profitability. Okay. So I think what Tracy is asking here is not necessarily like how do I find the niche

that I want to get into. It's more like I've got a niche I want to pursue. How do I know if it is

profitable? Okay. So there's a couple ways that you can do that. And one of the first things that I

always look for in a niche is are there competitors out there that are making money in this

niche? And this doesn't have to be a very specific thing like exactly what you're doing,

but more like a broad sense. For example, I knew when I got into the coaching stuff, I knew that

coaches would pay for playbooks. I knew that they would buy drill videos and other

things to help them become a better coach. But there was nobody out there offering the exact

playbook for my defense. So I knew that there were people out there that would pay money for this

stuff. I just had to create something that maybe didn't exist in the marketplace or a better

version of what was already out there.

So I think that one of the first things you need to do is just go to Google and search for your

niche and see if you can find competitors. See if you see advertising. If people are advertising

over in the sidebar for products, that's probably a good sign that people are out there and

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