Hey, y'all. You're listening to a Q&A with S&J.

Welcome to the Flip Lifestyle Podcast, where life always comes before work.

We're your host, Shane and Jocelyn Sams.

Join us each week as we teach you how to flip your lifestyle upside down by selling stuff online. Are you ready for something

different? All right. Let's get started. Hey all, welcome to today's Q&A mini podcast. We are answering

a question today from Laura Lynn Matthews. And Laura Lynn says, how do you market on Facebook? I would love to hear some

tips for Facebook marketing. And I want to start this out, Laura Lynn, by saying that we are

certainly not Facebook marketing experts by any stretch of the imagination. We have had some success on

Facebook. And today we're going to talk a little bit about what's been working for us as far as Facebook goes. Okay. There's kind of a general principle when you're marketing on Facebook. And today we're going to talk a little bit about what's been working for us as far as Facebook goes. Okay. There's kind of a general principle when you're marketing on Facebook or kind of a flow the way things have to work. It's just the way they've set up the system. And if you understand how the system works, you can take advantage of it, especially if you're willing to spend money. Because no matter what anyone says to you, you know, if you find a guru

or you find some advertisement that says,

you know,

I can make your posts reach all of your followers or all of your fans or get in front of the people you want for free. That's just not true anymore. Facebook has created a pay to play marketplace. So the first tip I've got is you've got to be willing to spend money to make money on

Facebook. Now, Jocelyn's going to tell you an example here in a few minutes of how we were trading

$5 for like $17 or even $5 for $400. That's the goal on Facebook is to spend money on leads

and hopefully those leads mathematically will work out into sales. So if your product is

$200 and you're getting leads at $5 a lead, well, you're trading a $5 bill for two Ben Franklin's.

That's a pretty good deal. And the way Facebook works is you have to go in first and build an

audience and you can do that in a number of ways. You can upload your email

list into Facebook and target people that are already on it. Or you can go in and actually pay for

people to like your page. Like your ad will show and you can go in and target their interest and it'll

come up in their news feed and maybe they'll like your page. And then once you've built an audience

of likes or you've already got a custom audience built,

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