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Disruptors

Q&A on Building a Brand, Entrepreneur Hacks & How to Scale a Business [Business, mindset, entrepreneur, disruptors]

Disruptors

Rob Moore

Careers, How To, Business, Self-improvement, Society & Culture, Marketing, Investing, Education, Entrepreneurship

4.81.4K Ratings

🗓️ 18 April 2020

⏱️ 25 minutes

🧾️ Download transcript

Summary

In celebration of the launch of the new Facebook ‘Stars Feature’  Rob allows his followers to ask the burning questions they want answers to and helps them discover the ways in which they can grow and scale their business. Rob has been handpicked by Facebook and one of only 20 people in the world to be able to use this brand new Facebook supporters feature, so don’t miss out on this exclusive content!   KEY TAKEAWAYS To build your personal brand you will need to ensure you are on all social media platforms. Linked in is great for business as it doesn’t restrict its reach only to your followers. Start recording podcasts in your field and commit to creating more content. The slow but deeper way to grow your following is to do it organically with a lot of original and consistent content. The quicker route may not gain you a loyal following. Doing lives on social media sites such as Facebook and Instagram will get your name out into the industries of which you desire. If you are looking to become a public speaker, start by giving speeches for a small number of people and gradually increase these numbers. Courses on public speaking are available with Progressive, to help perfect public speaking. Local networking events are a great place to start doing small pitches. To scale your business the number one starting point is by increasing your output of marketing tools. Secondly, you need to hire more people in the sales and marketing teams, this is vital for scaling. Another way is to work on the business, not in the business as well as building your own personal brand to gain more reach for you and the business. Improve your product and service to encourage more sales and increase the gratitude of your customers which will allow them to refer people to your product, encouraging real-life testimonials. Study your competition intensely and work out what they are doing and the things they are doing well or not so well. Make sure you and your business improve upon any shortfalls you see in your competition's product or service. Study other industries that are not the same as your niche because this could allow you to hybridise and create unique products and services in your own space by watching what other people do. It is not copying, it is modelling and you can add your own flavour into the new product to create more of a hybrid model. You want to leverage Facebook groups, there are a lot of consumers in Facebook groups that you are likely not a member of as well as using LinkedIn more as the reach is not restricted allowing you to potentially reach millions of people organically.   BEST MOMENTS “Speaking might sound easy and natural to those that are good at it, but actually it is not that easy to sound relaxed and calm, it takes practice” “ There’s no cost in marketing when getting referrals and recommendations. It is the lowest cost marketing but highest quality of lead” “If you copy what mentors and smart people have done you will get better results than not knowing what to do and doing it yourself, but it is good to be original and unique.” “When it comes to scaling up you need to leverage yourself”   [Business, mindset, entrepreneur, disruptors] VALUABLE RESOURCES https://robmoore.com/ bit.ly/Robsupporter   https://robmoore.com/podbooks  rob.team ABOUT THE HOST Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors” “If you don't risk anything, you risk everything” CONTACT METHOD Rob’s official website: https://robmoore.com/ Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs LinkedIn: https://uk.linkedin.com/in/robmoore1979 disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com

Transcript

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0:00.0

Welcome to the disruptive entrepreneur podcast.

0:05.0

What does the word disruptive mean to you?

0:07.0

It means going beyond the ordinary, going beyond the status quo.

0:10.0

Not thinking in the conventional way, not just sort of following the herd

0:13.8

disruptive means taking things up you know

0:16.2

disruptive entrepreneur is somebody who sees the problem and embraces the problem with a new way

0:21.8

Shake up an awakening.

0:23.0

Quality will take care of itself

0:25.0

and you'll go for being disruptive but also profitable.

0:28.0

When you use your reservoir of talent,

0:30.0

when you love what you do, then you disrupt.

0:32.0

Mix it up, change it up and dominate and now your

0:35.0

host eight times best-selling author and double world record holder

0:39.5

Rob Moore and welcome to the official launch of my Stars feature or program

0:46.6

on one of only 20 people in the world to be beta testing for Facebook, the new Facebook

0:52.3

currency, the Stars feature. I think it's

0:54.8

really exciting already. When I say officially launch, I do, did three or four videos,

0:59.6

a few people have bought stars, we've all been experimenting with it but this is the

1:03.7

official launch of that I'm going to be doing the longest deepest ask me anything I've

1:09.6

ever done so you're going to get your chance in a moment to ask me anything you like.

1:15.0

Now I'm going to allow star givers to jump the cue.

1:19.0

And if you give me a good amount of stars, I don't really know what a good amount of

...

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