Putting the Motion in Motion Pictures: Movie Theatre Marketing

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 1 March 2025

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today, movie theatres have to compete with home theatre systems and streaming services.

This week, we look at how cinemas are transforming to attract more movie goers.

To survive, theatres now offer restaurant meals and full bar menus.

They offer loyalty programs and special theme nights.

And many cinemas now offer patrons “atmospheric” movie experiences – where wind blows through your hair, rain falls from the ceiling, and seats not only jolt back and forth, they also emit smells that mirror the action on the screen.

It puts the motion in motion picture.

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
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0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
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0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:37.9	This is an apostrophe, podcast production.
0:45.9	We're going to show you our big new studio baker.
0:51.3	Start the car!
0:57.6	On the car! Mama me, that's a spicy meatball.
1:01.0	What love doesn't conquer.
1:03.2	Alka-Seltzer will.
1:04.5	What a relief.
1:16.3	You're under the influence with Terry O'Reilly.
1:32.0	Back in 2020, John Cleese made a startling admission.
1:34.8	He said he had killed a man.
1:39.4	Actually, he and actor Kevin Klein had killed a man together.
1:42.9	It happened in March of 1989.
1:50.3	The deceased man in question was a 71-year-old doctor named Ole Benson, who lived in Denmark.
1:53.4	He was an ear, nose, and throat specialist.
1:59.4	The fatal blow that killed Dr. Benson involved French fries.
2:06.7	In March of 89, Dr. Benson did what he often did.
	...

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