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Listen Hunnay with Jeannie Mai

Putting Impact Before Profit with First Black-Owned Cereal Company Founder, Nic King

Listen Hunnay with Jeannie Mai

Studio71

Comedy, Personal Journals, Society & Culture

4.81.5K Ratings

🗓️ 1 March 2021

⏱️ 24 minutes

🧾️ Download transcript

Summary

When shopping at your local market or superstore, do you think about who owns the brands you’re purchasing? You would be surprised to find that most products developed for people of color are not even owned by them. This is why Nic King created “Proud Puffs," the first Black-owned cereal company whose mission is: “To be the brand where nutrition and representation matters." https://proudpuffcereal.com/ https://www.instagram.com/ProudPuffCereal/ Download Best Fiends FREE today on the Apple App Store or Google Play. Analuisa.com/HUNNAY go treat yourself and your loved ones with a unique gift and use my code HUNNAY to get 10%off. Get your SoulCycle at-home bike TODAY by visiting MySoulCycleBike.com/JEANNIE, and use promo code JEANNIE to get a free pair of at-home Select cycling shoes with your purchase. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

This one honey, this one honey, this one honey, this one honey, this one honey, this one honey.

0:07.0

So Nick, King, let me tell you about why you came out as the perfect guest for me to have

0:13.7

on my show, which by the way, thank you for making the time because I know you busy, busy.

0:17.2

So I was listening to, of course, of course.

0:19.9

So I was listening to this preacher and he was talking about these household name brands

0:27.0

that we use from McDonald's to Kellogg's to Smith and Wesson to even Bloomingdale's.

0:34.2

And he asked why is it that we use these brands without realizing that these are all white

0:43.7

household family names that we continue to feed and support while the minority dollar

0:50.8

out here struggling, and specifically the black dollar is set up to lose.

0:57.3

And I, it's stopped me dead in my tracks because I'm a fashion girl.

1:01.8

I'm also a connoisseur of, of many brands out there.

1:05.2

I don't, I have never for one second thought that these were people's family names that

1:12.1

deservingly so have made their wealth and their generational wealth in order to supply

1:18.4

the rest of us, but why have I never thought that my could be a brand, you know, I've

1:23.6

thought about a clothing line, I've thought, but, but I'm talking about the empire of a brand

1:29.2

so strongly, you don't even think about it as a name anymore.

1:32.0

When you think of Johnson and Johnson, you think of beauty and healthcare and products.

1:36.6

You think about medical gear, so you seem to have gotten this way ahead of a lot of us.

1:44.6

So talk to me about your entrepreneurship and talk to me about why at a time when the

1:49.6

rest of the country is in despair and people have given up hope, especially for the black

1:53.4

dollar, that you decided to become the founder of Proud Puffs cereal and why you wanted

1:57.9

to make your name and household brand.

...

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