You can afford anything but not everything.

Every choice that you make is a trade-off against something else, and that doesn't just

apply to your money.

That applies to your time, your energy, your attention to any limited resource that you

need to manage, saying yes to one thing implicitly means, saying no to countless other alternatives.

And that opens up two questions.

First, what matters most to you?

Not what does society say should, not maybe even what did you previously think did, but

what when you examine yourself truly matters in your life.

And second, that opens into the question, how do you align your daily, weekly, yearly

decisions in a way that reflects that, starting of course with daily, because as I say at

the beginning of every one of these episodes, answering these two questions is a daily practice.

And that is what this podcast is here to explore.

Welcome to the Affordable Care Podcast.

My name is Paula Pant, and on the topic of daily practice, I am thrilled to have the esteemed

and prolific and brilliant Seth Godin.

Join us as today's guest.

How do you intro a person like Seth Godin?

The purpose of introducing somebody on a podcast is to establish their credibility.

It's to give the audience a reason for why they should listen to this person who is about

to speak.

Seth's ideas stand so strongly on their own that I am almost tempted to say, I don't want

...