You have been able to build a personal brand that is powerful brand, bro, a powerful brand.

My people in my network, it's rare that I run across somebody who doesn't know who you are.

They love you, bro.

They love you.

So how, hey, and I know you love them.

That's why they love you.

So I have a question for you.

If you were to break down a framework of how you grew your personal brand, this may be a tough question. Maybe it's not. How you grew your personal brand in a basic framework of actionable's, what would you say? What would your answer be? So number one, and this works regardless of your niche, whether you're in the fitness space, whether you're a doctor, whether you're selling life insurance, you're a realtor, whatever the

fuck it is, right?

This is how the algorithm works, okay?

The algorithm rewards content that gets a lot of shares, okay?

And the algorithm, the platforms out there want to keep the users on the platform because that's how they make money.

And so how do they keep the users on the platform?

They show viral content.

Okay.

And so think about this, guys.

4.8 billion people use social media.

And so how do you win the game with the content?

You put out content and you approach every piece of content is with the number of shares.

Is this post good enough for someone, if I was watching, to share it on their story or to share it with a friend or to share it with the family member? If it's not, then you need to go back to the drawing board and you need to come up with another version of that content before you put it out. And if that's not good enough, then go back and redo it and come up with another version because that's how you win the game.

If you look at all my content, I drive a lot of shares.

I'm getting 100,000 shares,

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