Hey, it's Rachel Cook, your modern mentor. I'm the founder of Lead Above Noise, where we help

leaders tweak how their teams do the work so that results stay strong and engagement and

well-being thrive inside the work. When leaders struggle with this, no one wins. I would love to

come speak at your next event or offsite to deliver the clarity,

confidence, and tools your leaders need to bring this shift to life.

Reach out today at leadabovenoise.com slash connect. So today it is my pleasure to bring you a

conversation that I think is the perfect way to start off a new year. At this moment when so many

of us are thinking about what we want and who we want to be and how we show up. Today, I get to

share with you a chat that I had with Ira Bedzo. Ira is the executive director of the Emery Purpose

Project and a professor at Emory's Goisweta Business School,

the School of Medicine, and the Center for Ethics. He's a leading voice on purpose-driven

leadership and ethical decision-making, basically how we align our choices with our values

and actually live with intention. And here's the thing. Purpose and ethics can sound like really lofty concepts.

But Ira makes them active.

Not the things we hope for, but the things we cultivate.

And he shares some really tangible ways that any of us can start building what he calls

a muscle for reflection right now. So dive in and enjoy.

So Ira Betzo, professor at the Goisweta Business School at Emory University, what an absolute

pleasure to have you on the show. Thank you so much for being here today. Oh, it's my pleasure.

I'm really looking forward to this. Ah, amazing. So, Ira, as you know, but as my listeners will not know,

I found you through a little bit of selfish, gentle creeping. As I mentioned to you in our first

conversation, my daughter happens to be a student at Emory University.

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