Earlier this week, we had a bonus episode that was a bit shorter than normal, so I thought this was a good chance to re-air one of my favorite episodes from last year with Seth Goldman about prepping for Expo West, which is a less than one month away.

We also have five other great episodes with Seth available from last year.

Be sure to stop by the Eat the Change booth in the North Hall if you do

attend Expo West, and while you're there, stop by Startup CPG's booth and come say hi to me

and the team in person. Happy Expo Prep.

You should treat everybody like they're the most important customer because collectively they all could be, right?

The whole, you know, you're in a space where your most important buyer could be there.

But you're also dealing with people who are most likely to be visiting natural food stores.

And, you know, we spend all this money doing demos in stores.

Well, this is the most effective demo you'll ever do.

Welcome to the Startup CPG podcast.

I'm your host, Jesse Freytag.

Today marks the first episode of a very special new podcast series.

Seth Goldman, Startup CPG's Entrepreneur in Residence,

will be joining us once a month for the next few months to talk about hot topics in

CPG. Today we kick off by talking all things Expo West with 21, yes 21 Expo West events

under his belt. Who better to answer our community's Expo West questions? You may know Seth as the

co-founder of Honest Tea, and author of Mission in a Bottle.

And Seth is now the co-founder and CEO of Eat the Change,

co-founder of Plant Burger, and chair of the board for Beyond Meat.

Listen in as Seth covers how to stand out among thousands of brands,

how to craft your 10-second pitch, a simple yet game-changing follow-up lead tracking plan, why you should treat everyone like the most important buyer, and more. Hi, Seth. Welcome to the show today. How are you? I'm great, Jesse. Really nice to be with you. Awesome. Well, I'd love if you could, since this is the first episode in a series that we're going to be doing with you, I'd love if you could just give us, you know, quick little intro about yourself and how you got connected with startup CPG.

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