He's the CEO of Pudgy Penguins, a project that has pioneered the use of Web 3 IP in physical toys and retail and the CEO of Abstract.

Luca Nets, welcome.

I'm super happy to be here.

All right, let's talk about that thesis.

We were talking a little bit before we went live on air.

Talk to us about how you are taking in Korea.

What are you learning?

Yeah, it's been an amazing trip over the last four weeks.

I've been in Asia just bouncing around to city to city.

I think from my perspective, I think I had a really interesting epiphany that I was

telling you guys about just a second ago, which is I always knew Korea was super forward in how they

looked at crypto, how they looked at technology and AI. What I didn't realize was how big they were

in culture. And I actually think Korea is becoming the epicenter, not only of Web 2 culture or Web 3 culture,

but also Web 2 culture around the globe.

And so there's a couple interesting statistics that I learned over the last couple of days that I think I should share.

Of the top 10 women on Instagram, eight of them are Korean K-pop stars. Of the top 10 music videos that

have released in 2024 and 2025, nine of the 10 are most viewed are Korean K-pop stars. Obviously,

you just saw the success with K-pop Demon Hunters, Netflix's most viral movie of all time. And just maneuvering

through the city the last couple of days, it's evident to me that this is really where culture

is being conceptualized in the East. But not only the East, I think the rest of the world. And so I'm

super fascinated, obviously, you know, Igloo, the company that holds Pudgy Penguins in abstract,

our whole mission is to own culture and crypto. I think we are the team that is most well positioned to be the cultural hub for the industry.

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