Making is easy, but publishing is hard.

Hey, it's Seth.

And this is a Kimbo. We'll be back in a second after this message from our sponsor.

Imagine walking your child to school each day.

Now imagine that you live in a rural area

and part of walking your child to school means crossing a dangerous river. That scenario is the real experience of

Imundu. Imundu is a seven-year-old girl who lives in Rwanda. She leaves home at

six a.m. for school with her dad and crossing the river for them meant

wading through it. Until last year, if the river was flooded, Emundu and her father would be forced to turn around and she would miss her opportunity

for education.

Stay with us and later in this episode we'll share the rest of Amundu's story.

That's a crazy.

That's a crazy statement.

Making is really hard. Making a Broadway play, making a hit record album, making a book, making a pacemaker that doesn't break. This is hard, hard work. But you know it's harder? It's harder to reliably make those things successful.

Here's a easy piece of math. Listen to 100 records in a row from any year you choose

1970, 1990, 2019 in whatever genre you like.

Listen to them without paying attention to how many copies they sold.

I think what you'll find is that all of them are pretty good and some of them are exceptional and there isn't

a lot of correlation between the exceptional ones and the ones that sold a lot of copies.

For just as many copies as The Beatles sold of a classic song.

They also sold copies of Ubladi, Ublada.

There's my desert barrel in the marketplace. Molly is the singer in a band.

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