Making is easy, but publishing is hard.

Hey, this is Emily in the Bronx, and you're listening to a special archived episode of a Kimbo.

That's a crazy

That's a crazy statement.

Making is really hard.

Making a Broadway play,

making a hit record album, making a book, making a pacemaker

that doesn't break, this is hard, hard work. But you know what's harder? It's harder to reliably make those things successful.

Here's a easy piece of math.

Listen to 100 records in a row from any year you choose, 1970, 1990, 2019, in whatever genre you like.

Listen to them without paying attention to how many copies they sold. I think what

you'll find is that all of them are pretty good and some of them are exceptional and there isn't a lot of correlation between

the exceptional ones and the ones that sold a lot of copies.

For just as many copies as The Beatles sold of a classic song,

they also sold copies of Ubladi Ublada. is the singer in a band.

Desmond says to Molly, girl I like your face and Molly says this

that she takes him by the band.

O'Bladie, O'Balda,

my gos on-Brah! It turns out that the Emerson String Quartet makes records that are awfully good, but pretty randomly some sell more than others.

What is publishing anyway?

Publishing is the act of taking a financial risk to bring a new idea to people who

haven't heard about it yet. So publishing and marketing are slightly allied, but publishing is a personality-driven business

...