Welcome to the Creative Pen podcast. I'm Joanna Penn, thriller author and creative entrepreneur,

bringing you interviews, inspiration and information on writing, publishing options and marketing ideas for your book.

You can find the episode show notes, your free author blueprint and lots more information at

TheCreativepen.com.

And that's Penn with a double N.

And here's the show.

Hello creatives.

I'm Joanna Penn.

And this is episode number 544 of the podcast.

And it is Wednesday the 6th of April 2021 as I record

this small in-between episode. In today's show, I'm talking to Ryan Dingler from Google about how

you can publish wide and sell more e-books and audio books on Google Play Books, plus how you

can optimise your books so they are more likely

to be discovered. We also talk about very excitingly auto-narrated audio books using Google's

text-to-speech technology and how it might help expand the audio market and, of course, never

replacing humans, plus when this might be available for authors to use.

So I hope you find the interview useful and interesting.

Ryan Dingler is a product manager at Google and also writes about the intersection of technology

and business. Welcome, Ryan. Hello, I'm having me. Oh, it's great to have you on the show.

So first up, tell us a bit more about you and why you're so interested in books and technology,

because I have been having a little read of your blog. Yeah, no problem. So maybe first,

talk about my background. I am avid reader of books myself, even before I got into this job.

...