Publicity can make or break a business. So how do you find the right publicity? Head to Krupp Communications. My guest today, on the Steve Jobs inspired Join Up Dots free podcast interview is a a lady with a three decade tale of hustle and persistence and undertstanding how the publicity machine works in all forms of media. And she still looks nineteen, so it must have been good for her. She is a twenty-five year veteran in branding, media, marketing, promotion and production in the entertainment industry, and has a proven track record of creating and executing innovative branding and marketing initiatives that build her clients’ businesses. In 1996, she launched Krupp Kommunications (K2), from her studio apartment in Hoboken, New Jersey, and sixteen years later, she is the CEO & Founder of a New York City-based award winning public relations, marketing, publicity and branding agency. As she says “Our clients typically share their wish for deeper engagement with their targets, a need to launch their newest ideas, or something along those lines. But once we dig deeper, they realize that what they really want is to motivate, inspire, persuade, inform and entertain – all so they can sell more to more people more often. We identify the difference that makes the difference and turn up the volume grabbing the ear of the media sharing your message through the noise to reach the masses. Here’s how it’s done:” She built now built K2 into an industry leader with a proven track record of creating and executing innovative branding and marketing initiatives that build her clients’ businesses and boost the publicity of what they offer. And this established success, as K2 has placed over 65 books on the New York Times bestseller lists, including #1 bestsellers The South Beach Diet and Jean Chatzky’s Pay It Down. So back in 1996, we had basic internet, and connectivity so how did she manage to create her business, as it was so very different than today? And is there anything that she would do differently that could have made a difference to where she has found herself? Well let’s find out as we bring onto the show to start joining up dots with the one and only Heidi Krupp-Lisiten Show Highlights During the show we discussed such weighty topics with Heidi Krupp-Lisiten such as: Why relationships and building rapport are as important in the business world as it is online, and why Heidi prides herself on the personal side of building a business. Heidi shares her first meeting of the motivational speaker Tony Robbins and how proud she is to see her friend bring his talents to the world. Why Heidi doesnt believe in the law of attraction although she 100% believes in setting intentional goals worked towards with integrity and honesty. and lastly…. Heidi shares her “big dot story” which ties up to her feelings of being adopted when she was just six weeks old. Great story! If you want more publicity in our business then publicity expert Heidi should be your first port of call