Public Relations, Visibility, and Media | feat. Lorraine Schuchart
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 7 October 2022
⏱️ 24 minutes
🧾️ Download transcript
Summary
Today we are joined by Lorraine Schuchart, a strategic public relations consultant for purpose-driven brands. Lorraine is the founder of Prosper for Purpose and has helped many clients generate millions of dollars while making an incredibly positive impact. We chat about public relations misconceptions and how it holds entrepreneurs back from building their empires.
Also in this episode:
- The importance of local press
- The four core principles of the PESO model
- Why your story is unique and how to leverage that
- How you can gain visibility through podcast guesting
Stay connected with Lorraine Schuchart
Follow Lorraine: Website | Facebook | Instagram | Twitter
Stay connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Website
Grab one of Kelly's bestselling books:
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or |
| 0:10.8 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:17.6 | Lead with integrity and create a lasting legacy. |
| 0:21.6 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned to 8 figure |
| 0:26.5 | entrepreneur. |
| 0:27.5 | Let's get started. |
| 0:29.5 | All right. |
| 0:30.5 | Welcome back to the Kelly Roach Show. |
| 0:32.0 | I have a major treat for you all today. |
| 0:35.5 | One of my prize clients for the last few years who is an absolute expert in the world |
| 0:41.0 | of PR and visibility as well as media. |
| 0:45.0 | And I'm so excited to have a really dynamic conversation today that I think is going |
| 0:48.4 | to make a really big difference for all of you. |
| 0:50.5 | So thanks for being here and Lorraine, too hard is in the house today. |
| 0:54.4 | Hey Lorraine. |
| 0:55.4 | Hey Kelly, thanks for having me. |
| 0:57.5 | I'm excited to have you here. |
| 0:58.5 | So let's first just kind of break it down for people in terms of the world that you live |
| 1:03.5 | and play in with your business and how you help people. |
| 1:06.7 | And then what I want to do is I really want to dig into these four buckets that you really |
| 1:11.4 | talk about in the realm of media because I don't think there's a great understanding of |
| 1:18.1 | this in the market, which is why I'm so excited to have this conversation today. |
... |
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