From KCRW in Santa Monica and PRI, Public Radio International, this is To the Point.

Native advertising and audience trust.

Hello again, I'm Armin Alney, and this is To the Point from Public Radio International,

a daily look at the issues Americans cut about most.

Newspapers, magazines, and websites are making big money from advertisements that look just like their news stories.

NPR is supposedly an alternative to commercial broadcasting, but Ira Glass of this American life says,

Public Radio is ready for capitalism.

Critics say the wall between church and state that separates news

from the business of news is disappearing. Maybe it's out of date. But how long can sources of

information be trusted if their credibility is up for sale? Today's talking point. An American

journalist is about to be put on trial for espionage in Iran, the proceedings may be

in secret. First, here's the news.

Listen to KCRW's 24-hour all-news channel, stream BBC World Service, NPRW and KCRW programs,

continuous coverage and accessible via our smartphone app or online at kCRW.

Support for To The Point comes from the members of KCRW and from the Public Radio International Program Fund.

Hello again, Warren Alley, back with To The Point.

Public radio tells listeners it depends on them, not corporate advertising.

Now, Ira Glass, of this American life, says public radio is ready for capitalism.

Newspapers are running ads that look just like their stories. In the age of podcasting

and native advertising, important lines are beginning to blur. Today's talking point, Washington

Post reporter Jason Rezion is about to be tried for

espionage in Iran, although no evidence has been revealed and the proceedings may be secret. We'll talk

...