Pt2 with Founder of Adams Golf - Barney Adams

golf SMARTER

Josh Karp

Golf, Sports, Society & Culture

4.3 • 577 Ratings

🗓️ 6 September 2024

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

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Summary

GSfMO #352 October 9, 2012 Barney Adams, founder of Adams Golf, starts part 2 talking about his book “The WOW Factor” based on how he became a successful entrepreneur. For him, every business is a service business. Then he slides into the mission of Adams Golf when he was in charge. We get into a heated conversation on golf equipment and the state of the industry. Golf club makers have 2 concerns; “A&F Air-born and Forward”. His primary reason for coming onto our podcast was to discuss the Tee It Forward Program that he originated before presenting it to the PGA and USGA. Fred hates the name and lets him know, so we brainstorm new ideas. https://pdf.pgalinks.com/p-g-a/Tee_It_Forward_Guidelines.pdfFollow @golfsmarter on Instagram, X, Facebook, TikTok, YouTube for daily highlights and helpful insights from our interviews on the podcast. We also post articles and video shorts on LinkedIn @FredGreene (from Novato, CA). This episode is sponsored by Indeed. Please visit indeed.com/GOLFSMARTER and get a $75 SPONSORED JOB CREDIT. Terms and conditions apply.This episode is brought to you by ONE Bar. Find all ONE bars at a retailer near you or on Amazon.comFor exclusive content and first access check out Corrected Mistakes on Substack: https://substack.com/@correctedmistake Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	For members only, Golf Smarter number 352, published on October 9, 2012.
0:07.6	Welcome to Golf Smarter Mulligans.
0:10.4	Your second chance to gain insight and advice from the best instructors featured on the Golf Smarter podcast.
0:18.7	Great golf instruction never gets old.
0:22.2	Our interview library features hundreds of hours of game improvement conversations like
0:27.4	this that are no longer available in any podcast app.
0:31.0	Back when Callaway was Callaway, the Ely was run on the company, they were so successful.
0:34.8	It was basically tailor-made that initiated the strategy of changing product designs,
0:41.3	and they tried to do it so fast that Callaway couldn't catch up.
0:44.3	And they did it as a marketing strategy because they couldn't figure out how to beat Callaway any other way.
0:49.3	And it has now become the norm in the industry.
0:53.3	And that's where it came from, okay?
0:55.6	Yes, we are a regulated business, but that does not mean we are at the end of the
1:02.4	innovative rope, so to speak, not at all.
1:05.7	And if you want a classic case, take hybrids.
1:08.5	I argue that you take an average three hybrid, and I'll have you hit it
1:12.6	against the five greatest three irons ever made in the history of time. Guess who wins?
1:17.2	Hybrids. Absolutely. So it's been a great product, especially for the average golfer.
1:22.8	And understand one thing about golf club design. It has one objective, A&F, airborne, and forward.
1:29.3	If you can't get the ball up in the air, and if it's not moving towards the target,
1:33.3	then you haven't done anything for anybody.
1:42.0	Part 2 with the founder of Adams Golf, Barney Adams.
	...

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