Psychology Tricks That Got My Business to $500M (David Royce)
The Home Service Expert Podcast
Tommy Mello
4.7 • 793 Ratings
🗓️ 10 April 2026
⏱️ 52 minutes
🧾️ Download transcript
Summary
David Royce is the founder and chairman of Aptive Environmental, one of the fastest-growing residential pest control companies in North America. Under his leadership, the company scaled to a $500M+ business operating across 30+ states and thousands of cities, with a team of over 6,000 employees.
Recognized by Forbes, Fortune, Inc., Entrepreneur, and The Wall Street Journal, David is a recipient of the Ernst & Young National Entrepreneur of the Year Award.
Beyond business, he brings a unique perspective by combining operational excellence with psychology, leadership development, and human behavior, helping founders scale not just their companies—but their lives with intention.
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Transcript
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| 0:00.0 | There's certain jobs you've got to be able to read body language and sales in my mind, it's absolute necessity. |
| 0:05.0 | Welcome to the home service expert, built for blue collar entrepreneurs who are ready for more. |
| 0:12.0 | When your customer says yes, stop talking. |
| 0:15.0 | You find that the pursuit of a goal, at least for me, is a source of my happiness. |
| 0:23.1 | You're never going to successful doing what everyone else does. |
| 0:25.4 | New episodes every Monday. |
| 0:30.8 | Before we get started, I wanted to share two important things with you. |
| 0:33.6 | First, I want you to implement what you learned today. |
| 0:38.0 | To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview. So I ask the team to take notes for you. Just text notes, N-O-T-E-S, to 888-5-26-1299. |
| 0:48.6 | That's 888-5-26-1299, and you'll receive a link to download the notes from today's episode. Also, if you haven't got |
| 0:57.7 | your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted |
| 1:02.5 | and developed a winning team that helped me build a $200 million company in 22 states. |
| 1:07.2 | Just go to elevate and win.com forward slash podcast to get your copy. Now let's go back into the |
| 1:12.6 | interview. All right, guys. Today's going to be an awesome episode. I got David Royce here. He's an |
| 1:17.7 | expert in pest solutions, entrepreneur, and sabbatical. Based on LA, founder and chairman of |
| 1:25.0 | Aptive. He's a serial entrepreneur founder and chairman of Active Environment, one of the fastest growing |
| 1:30.3 | residential pest control companies in North America. |
| 1:33.1 | And under eight years, Active scaled from a startup to the third largest player in the industry |
| 1:38.6 | serving more than 5,000 cities across 37 states, or 34 states with over 500 million in annual |
| 1:46.0 | revenue, 6,500 employees, a proven operator. David is built and led multiple top-performing |
| 1:51.7 | service businesses, earning recognition from Wall Street Journal, Forbes, Fortune, Inc., and |
| 1:56.4 | entrepreneur, and receiving Ernst & Young National Entrepreneurna for the Year Award. Beyond Business, David is |
... |
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