James Prescott Jewel was a very good brewer, a physicist, and a pioneer of everything that we understand about thermodynamics.

His 200th birthday is right around now. He was so influential he and his friend Lord

Kelvin that they named the Kelvin after Kelvin and the Jewel a measure of energy after James Prescott Jewel.

The joke's on him and his heirs though because he pronounced his last name Jowl.

Hey, it's Seth, and this is a Kimbo.

We'll be back in a second after this message from our sponsor, Lenovo.

My story? It starts over 50 years ago with my father.

My dad was a German immigrant who learned the art of violin making over half a century ago in Europe.

His dream was always to open up his own store, his own shop, and to share the gift of music with others.

My dream has always been to carry on my father's legacy, to spread his love of music, and

to make music accessible to everyone.

My name is Paul Prier, and my small business is Peter Prier and Sons violins,

a shop that's been running since 1965.

But when you've been in business as long as we have, there are things you have to do to keep up with the times.

Stay tuned to hear the rest of my story and to see what makes a difference for me in my small business.

It gets even more ironic, A researcher named Rensis Leichert, pioneered a survey format that you've seen, no doubt, maybe even today.

And in it, you're asked what you like, good choice of name on Rensis's

part. The Likert survey basically says, on a scale of 1 to 10, where one 1 is I hate this more than anything and 10 is I love it

That sometimes it's 1 to 5. Where on the bar chart do you want to put your feelings

It's been discovered that this is far more useful than

up-down voting for finding out consumer preferences. But back to the irony part,

Rensis Leicher, pronounced his last name Lickert.

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