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Akimbo: A Podcast from Seth Godin

Psephology and the science of voting (E)

Akimbo: A Podcast from Seth Godin

Midroll Media

Society & Culture

4.81.9K Ratings

🗓️ 4 October 2023

⏱️ 23 minutes

🧾️ Download transcript

Summary

Let's vote on it


Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

James Prescott Jewel was a very good brewer, a physicist, and a pioneer of everything that

0:08.4

we understand about thermodynamics.

0:11.0

He was so influential, he and his friend Lord Kelvin, that they named the Kelvin after

0:18.2

Kelvin, and the Jewel, a measure of energy, after James Prescott Jewel.

0:24.8

The joke's on him and his heirs, though, because he pronounced his last name, Jowel.

0:30.8

Hey, it's Kevin Beach, and this is a special archived episode of Akembo.

0:40.4

It gets even more ironic.

0:42.0

A researcher named Rensis Leikert pioneered a survey format that you've seen, no doubt

0:48.9

it may be even today.

0:50.7

And in it, you're asked what you like, good choice of name on Rensis's part.

0:55.9

The Leikert survey basically says, on a scale of one to ten, where one is, I hate this

1:02.4

more than anything, and ten is, I love it, and sometimes it's one to five.

1:07.3

Where on the bar chart do you want to put your feelings?

1:11.0

It's been discovered that this is far more useful than up-down voting for finding out

1:17.4

consumer preferences.

1:19.4

But back to the irony part, Rensis Leikert pronounced his last name, Likert.

1:25.4

But everyone says Leikert, partly because it's a pun, partly because it's spelled like

1:30.2

it should be Leikert.

1:31.8

So here's the question.

1:34.2

How do the Wikipedia's settle this argument?

1:37.3

How do they settle the argument of the pronunciation of Jowel and Likert?

1:43.2

Well, you probably guessed.

...

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