A lot of my early investments, Facebook, Twitter, Tumblr had started becoming big and I was

really trying to decide what I wanted to do with my career.

In 2011, I took over, in September 2011, I took over kind of being the CEO of the agency.

We were 29 people.

And in the last four years, I grew up from 30 people to, now we're almost 600 people.

So I think what happened in that period of time was a couple of other things, which was,

I have a feeling a lot of people here don't know who I am.

I grew up in a liquor store in New Jersey and grew my dad's liquor business from a three

to a $70 million business in five years using e-commerce and email marketing, Google AdWords

and banner ads.

So I'd been the byproduct of not having a lot of money in a small family business, deploying

it against the arbitrage of where the market thought media should go versus where I thought

it should go and felt the actual selling of stuff, results of it.

So when I got into the agency world, I think what has been our disproportionate advantage

is I truly want to sell the product.

I really, I really, I'm not too worried about our own margin because I'm land grabbing.

I'm not too worried about awards because I think that's a proxy to get more talent and

more clients and I feel like I'm good at that.

I just really, really wanted to sell stuff because I thought that that would give us the

best air cover to actually keep business and grow business.

A funny thing happens, we've all, we're all in the game, right?

We've sit in these rooms and everybody's high-fiving themselves for great modeling, media

...