Protest is going viral on TikTok
It's Been a Minute
NPR
4.7 • 9.2K Ratings
🗓️ 14 January 2026
⏱️ 20 minutes
🧾️ Download transcript
Summary
We're just two weeks into January, but this year has already been eventful. There's Trump's incursion into Venezuela, and last week’s ICE shooting in Minneapolis, which led to protests all across the country over the weekend. And these protests on the street are connected to some of the music we’re hearing online: artists like Jensen McRae and Jesse Welles are responding to current events with their own musical takes on the news with bitesize songs on TikTok. But why is folk protest music having revival, and who is listening?
Brittany sits down with NPR Music reporter Isabella Gomez Sarmiento to get into why this folk-y protest music hasn’t been popular in decades – and why it’s going viral now. You can read Isabella's story here.
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Transcript
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| 0:00.0 | Hello, I'm Johnny O'Hanson, Jr. join me each week on In Black America as we profile current and historically significant figures whose stories help illuminate life in Black America. |
| 0:11.4 | You don't want to miss the conversation. KUT Radio and Black America are members of the NPR Network. |
| 0:17.6 | Thanks for listening to In Black America. |
| 0:22.2 | All right, y'all, we are just two weeks into January, but already this year has been |
| 0:28.0 | eventful. There's Trump's attack on Venezuela, or last week's ice shooting in Minneapolis, |
| 0:34.0 | which led to protests all across the country over the weekend. |
| 0:38.6 | And these protests on the street are connected to what I want to talk about today. |
| 0:43.9 | A new era of protest music online. |
| 0:48.9 | This past year in the face to do the thing that you're calling a job. |
| 0:53.4 | This past year in particular, there's been an uptick where I feel like every time there's a really big thing happening in the news, |
| 1:00.5 | ice raids, the assassination of Charlie Kirk, these have all been moments where I've seen a lot of people use songs, |
| 1:07.6 | and in particular these very like folk, plain spoken, guitar-driven songs on social media |
| 1:12.5 | as a way to kind of respond to these moments. |
| 1:15.6 | This trend is kind of surprising to me. |
| 1:18.0 | When I think of protest music, I think of like Pete Seeger, Joan Baez. |
| 1:22.3 | You know, their heydays were more than half a century ago. |
| 1:25.7 | Here's Isabella Gomez Sarmiento, reporter for NPR music, who wrote a story on this trend. |
| 1:31.7 | It's like a throwback to what we think of as like Vietnam War, singer-songwriter era, protest |
| 1:36.9 | music. |
| 1:37.6 | So why is this new version of protest music going viral? |
| 1:42.2 | Stomp Clap 2.0 era is here. |
| 1:44.7 | Ah! |
... |
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