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The War on Cars

Propaganda Blitz

The War on Cars

The War on Cars, LLC

Society & Culture, News, News Commentary

4.9937 Ratings

🗓️ 11 February 2019

⏱️ 33 minutes

🧾️ Download transcript

Summary

On Super Bowl Sunday, a hundred million Americans gathered in front of their TVs and absorbed a fearsome barrage of automobile advertising. While most viewers munched on snacks, guzzled beer and focused on the game, our crack team of intelligence analysts were busy studying the car commercials. What do these multimillion-dollar productions say about car culture, the fantasy of driving versus the reality, and about America itself? To win The War on Cars we must understand the enemy. 

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SHOW NOTES:

Hyundai, "The Elevator."

Audi, "Cashew."

Mercedes-Benz A-Class, "Say the Word."

Kia Telluride, "Give It Everything."

Jeep "More Than Just Words."

How much it costs to air a commercial during the Super Bowl (CNBC)

Super Bowl draws lowest audience in more than a decade (CNBC)

"Stand Up" by Ludacris featuring Shawnna (YouTube)

Twitter: @TheWarOnCars, Aaron Naparstek @Naparstek, Sarah Goodyear @buttermilk1, Doug Gordon @brooklynspoke,

Questions? Suggestions? Email us: thewaroncars@gmail.com.

Transcript

Click on a timestamp to play from that location

0:00.0

There's some language in this episode that some listeners may find offensive.

0:04.6

W-C-A-R-The-C-A-R-The-C-C-A-R-The-C-R.

0:08.3

Hey, did you guys watch the Super Bowl?

0:10.5

I'm from the Boston area and I watched it was really boring. I managed to miss the

0:16.2

entire thing. I did not watch a single instant of the Super Bowl. You really didn't miss anything

0:21.2

but there was this one ad that was just it was incredible.

0:24.4

I couldn't believe it.

0:26.7

You remember your first bicycle, you know, the one with the streamers, wheels and banana seat but it wasn't just a bike

0:37.4

It was your ticket to freedom

0:40.0

hanging out with pals

0:41.9

chasing the ice cream truck down the block.

0:45.0

America.

0:47.0

You loved that bike.

0:50.0

Now you're grown up, you drive a car, you've got monthly payments, insurance, kids

1:00.7

whining in the backseat, You're stuck in traffic.

1:05.0

Watching as your tank approaches empty, didn't you just fill up last week?

1:10.0

And that transmission repair is going to break the bank.

1:15.0

It's time to fall in love again.

1:17.6

Travel on your own power.

1:19.7

Go where you want, when you want, save money, be happy, be free. America is just like

1:30.8

riding a bike.

1:37.0

Right, huh? Wow, my God, like I'm so, I'm like totally choked up by that.

...

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