4.8 • 647 Ratings
🗓️ 24 January 2024
⏱️ 26 minutes
🧾️ Download transcript
https://Art2Life.com - Promoting your work can feel like a terrifying task for many artists. But with the right mindset, promotion can feel like another extension of your creativity. Join me as I dive into the proper way to frame promotion as an artist, the difficult necessity of galleries, the problem with over-polishing your work, and critical steps for building an audience for your creations.
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LISTEN IF YOU ARE INTERESTED IN…
The currency and payoff of art-making [2:30]
Unpacking the difficulty of getting into galleries [8:01]
The problem with over-polishing your work [11:51]
The art of building an audience [16:59]
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0:00.0 | Authenticity is what people are coming for. |
0:04.0 | They're looking for it themselves and they're craving to experience this. |
0:11.0 | In the sharing that you're able to give over social media or any kind of media or talking about your work, |
0:19.0 | also your work, the willingness to share what's truthful |
0:23.6 | has a direct relationship to the numbers of people |
0:26.6 | who follow you, the people who are engaged. |
0:30.6 | People tend to want to spend more time with you |
0:34.6 | and learn more. |
0:43.6 | Hey everyone, welcome back to the Art to Life podcast. |
0:51.9 | I want to talk today about some things that came up around promotion on a long walk up at Sea Ranch I had with a good friend of mine. |
0:53.9 | We talked about getting galleries, |
0:56.8 | difficulty of that, the necessity of that, how to do that. We talked about how important it is |
1:04.0 | to get your work really strong or the tendency sometimes to over-focus on making something that's already great, even better, |
1:13.6 | and how that can be questionably a good use of your time or not. |
1:18.6 | And then we talked about audiences, people who follow, you know, followers, |
1:23.6 | and building that following up and does that work. |
1:28.3 | So anyway, I want to go over that, but I want to sort of frame this conversation in, as we did, |
1:35.3 | and as I kind of took those subjects, because it all relates, they come back, all those questions |
1:41.3 | around promotion, making strong art, it all circulates around two primary |
1:46.8 | ideas. And I believe there are truths. I believe these. This is how I coach. It's how I make my |
1:54.7 | art. It's kind of a through line for me when I get stuck. |
2:09.1 | Welcome to Art to Light, a podcast for the Creatively Curious. |
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