Project Magi: Google's Making Big Changes to Search

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 29 April 2023

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #2439, we’re talking about Project Magi. Google is ushering in changes to its search engine to remain competitive as companies like Samsung threaten their reign. The increasing rate of innovation in the AI world calls for all of us to adapt, and Google is not exempt. Tune in to find out what changes they’re making going forward, what this means from a marketing perspective, and what employees need to do to ensure they’re not the “bottom third of performers” nuked by AI, as predicted by Jason Calacanis. TIME-STAMPED SHOW NOTES: [00:00] Today’s topic: Project Magi: Google's Making Big Changes to Search. [00:14] Why Google is making changes to its search engine. [00:56] What Google’s short-term solution, Project Magi, is all about. [01:54] The implications of Project Magi for paid ads and SEO. [02:00] How it’s going to impact jobs across the board. [03:17] The increasing rate of innovation in the AI world. [04:05] The pros and cons of Project Magi, from a marketing perspective. [05:30] Key takeaways regarding the new search paradigm. [06:16] Who will have the advantage, going forward? [06:40] Unpacking Jason Calacanis’ tweet about the impact of AI on jobs. [08:01] The ‘adapt or die’ reality we’re living in. [08:19] That’s it for today! Don’t forget to rate, review, and subscribe! Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Don’t forget to help us grow by subscribing and liking on YouTube! ChatGPT All-In Podcast Midjourney Stable Diffusion Runway Read Jason Calacanis’ tweet about the impact of AI. Jason Calacanis on Twitter Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:20.1	All right, so we are going to talk about project Magi
0:23.8	Google's making big changes to search so I pronounce it Magi just because I played a lot of games and usually they're called Magi but you can call it Magi if you want but Neil you go first.
0:35.0	So New York Times released an article on how Google is getting where there's some rumors
0:40.3	going around about Samsung potentially making being its potential default
0:44.8	search engine which would cost Google billions of dollars I believe the
0:48.8	New York Times said it would be around three billion dollars if the similar
0:52.4	things also happened with Apple,
0:54.4	it would cost him even more money.
0:56.1	So Google's getting nervous, of course,
0:58.0	because everyone's talking about AI and Chad GPT
1:01.0	and how Microsoft's integrating it.
1:03.0	And when Google released Bard,
1:05.2	it didn't have the best reviews out there
1:08.3	and their stock price went down
1:09.7	and they lost billions of dollars in market cap.
1:12.8	So Google in essence is planning a new type of search engine.
1:16.5	But in the short run, they have this Project Maggy or Maggie
1:20.6	or however you want to end up pronouncing it.
1:22.7	Project Maggy has around 160 engineers
	...

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