When I said earlier, it's got to be like a sales letter, you've got to put enough thought into it that you're moving them toward the close. And the close is put in your name and your email address and I'll give you this thing that will help you.

You're welcome to the art of paid traffic.

Hey, hey, what is up, everybody?

Welcome to episode number 13 here at the Art of Paid Traffic Podcast.

I'm your host, Rick Mulready.

Wherever you are, and whenever it is that you're listening to it,

thanks so much for listening to the show here.

I really appreciate it.

And, hey, thank you so much for all the support, the emails, the iTunes reviews, the tweets that I've been getting. It really means a lot to me, and I'm having a blast doing this show.

Paid traffic, guys, is my jam. And I've got a lot of great content lined up for you here on

the show. So speaking of iTunes reviews real quick, I just want to

recognize a recent review that somebody left for the show over on iTunes. It's by a Stellar Star

K, and they said, inspires action. And they put action in all capital letters, which really

caught my attention because I love action takers. And Stellar Star

Kay says, I want to take advantage of listening to podcast during my car slash gym slash idle time.

And Rick's AOPT, I love the acronym, by the way, makes it a no-brainer. I'm so inspired to

kickstart ads for my small business and can't wait to see the results. Thank you, Rick,

for such rich, thoughtful, and worthwhile content. I'll be coming back for more. Awesome. I love that.

I really appreciate the review and everybody else who's left to review there in iTunes. Thank you

so much. So on today's episode, we're talking copywriting. and I brought on Ray Edwards. Ray is a professional

copywriter, and he's one of the nicest guys, honestly, in the business that I've come

across. And in the interview today, he's dropping knowledge bombs left and right about writing

...