In every company, there's a whole system of decision makers, challenges, and strategies, shaping

the future of business at every level. That's why we're running a special three-part Decoder Thursday

series, looking at how some of the biggest companies in the world are adapting, innovating,

and rethinking their playbooks. We're asking enterprise leaders about some of the toughest questions

they're facing today, revealing the tensions, risks,

and breakthroughs happening behind closed doors. Check out Decoder, wherever you get your podcasts.

This special series from The Verge is presented by Adobe Express. Welcome back to office hours

with Provji. Today we're kicking off a special three-part series, Profji on marketing, where we

answer questions from business leaders about the biggest marketing challenges and opportunities companies face today. What a thrill. I'm a little bit self-conscious. My whole career, not my whole career, most of my career was about brand strategy and working with CMOs and CEOs, but I am so out of shape. I haven't taught in over a year, and my kind of brand strategy muscles are atrophying.

I'm worried about the next class I teach.

I'm going to be one of those guys that should have been put on an ice flow about 15 years ago,

I mean, most of the faculty at elite institutions.

Anyways, little self-conscious, but I'm going to try and get over there.

Let's bust right into it.

Let's get into it.

He's an imposter, but he's your imposter.

Question number one.

How do you market to a world that doesn't want to be bothered?

Nobody answers phone calls, texts, etc.

What medium drives engagement?

That's a good question.

By the way, that question comes from

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