Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap

The Prof G Pod with Scott Galloway

Vox Media Podcast Network

Careers, Entrepreneurship, Business

4.6 • 4.1K Ratings

🗓️ 31 July 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on Prof G Markets, Scott shares his thoughts on Twitter rebranding as “X,” and takes us through some of the best and worst branding moves in corporate history. He then takes a look at Mattel’s media strategy on the heels of Barbie’s blockbusting performance at the box office. Finally, he makes a prediction about where Snap is headed given continued weakness in the digital ad market. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:28.3	slash PropG. That's V-A-N-T-A dot com slash PropG.
0:36.7	This week's number $4,000. That's how much some parents are paying sorority
0:41.4	recruitment consultants to help their daughters get into the sorority of their
0:46.3	dreams. What grows when you plant a pumpkin spice latte and water it with vodka?
0:52.1	A sorority.
1:04.0	Welcome to PropG Markets. Today we're discussing Twitter's disastrous
1:07.9	rebrand. It tells big IP play and Spotify and Snap earnings. Here with the news is
1:13.6	PropG Markets producer Claire Miller. Claire. What is going on?
1:18.8	I'm hanging in there Scott. I'm here on the mic for the first time in I think a year
1:24.2	covering for Ed while he's often making us as he would pronounce it. I texted him last
1:30.5	night to see if he's had any luck pulling any ladies. Haven't heard back yet so I don't know if
1:36.7	that's a good sign or not. Good money's on no. Good money's on no. Well we'll just have to stay
1:42.4	tuned till he's back. I know our listeners are on their edge of their seats. There you go.
1:47.2	Talk about the markets. Let's start with our monthly review of market vitals.
1:58.0	The S&P 500 gained about 5% in July bringing it close to a new record high.
2:03.8	The dollar fell around 1%. Bitcoin dropped 4% and the yield on 10 year
	...

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