Product Recall: Benetton (PREVIEW)
Forever35
Doree Shafrir & Elise Hu
4.8 • 5K Ratings
🗓️ 8 April 2024
⏱️ 5 minutes
🧾️ Download transcript
Summary
[You’re listening to a preview of this episode, available exclusively on our Patreon. To hear the full episode, join us at patreon.com/forever35.]
This is the tale of a family business becoming the fast food in fashion, and of provocative and very shocking ads. This is Benetton! Doree details to Kate the rise of the Benetton rugby shirt, how the brand became ubiquitous in the 80’s, and the Italian infrastructure their money is in today.
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Transcript
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| 0:00.0 | Well, hello Kate. |
| 0:10.0 | Hello, Dore. |
| 0:10.0 | Well, hello, Dore. Welcome to Product Recall. This is where we talk about iconic |
| 0:16.8 | products and also stores and brands and we've really have we dig into the |
| 0:25.0 | We have we dig into the backstory |
| 0:29.0 | the backstory behind a brand that we all know and maybe love, maybe not. |
| 0:35.0 | Maybe not. |
| 0:36.1 | And one thing that is like my favorite part |
| 0:38.8 | about doing these episodes is that we don't tell |
| 0:41.3 | the other person what we're talking about. |
| 0:43.0 | So the other co-host comes in completely clueless, which personally delights me. |
| 0:51.2 | Like I was thinking about how we were recording this and I was like I could |
| 0:55.1 | ask Dory what she's talking about but I'm not going to. I want to be surprised. I want to experience |
| 0:59.6 | the unexpected. |
| 1:01.6 | Oh. unexpected. |
| 1:17.4 | Well, Kate, I'm going to start today by asking you, now, this, I was thinking about this, and this might not work because of this particular like micro micro generation thing where like I might have been on the tail end of this and you like you might have |
| 1:27.4 | just been even though you're only two years younger there was this like |
| 1:31.1 | particular moment where you might have missed the popularity of this thing |
| 1:37.3 | because you were like just a little too young. This is a common theme when discussing what TV shows were important for my husband growing up |
| 1:47.5 | versus what TV shows were important to me because we are four years difference in age and you know what I didn't really watch the A team and that |
| 1:56.7 | was his whole childhood so I look forward to whatever the A team is of product |
| 2:02.1 | with my husband, he watched all the shows |
... |
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