Product Leverage Is Egalitarian
Naval
Naval Ravikant
4.8 • 2.4K Ratings
🗓️ 19 April 2019
⏱️ 5 minutes
🧾️ Download transcript
Summary
Labor and capital are limited to the people who control those resources. But products reach global markets.
• Product leverage is a positive-sum game 0:00
• Status goods are limited to a few people 0:57
• The best products tend to be targeted at the middle class 1:25
• Creating wealth with product leads to more ethical wealth 2:06
• You want to use the product that is used by the most people 3:06
• Capital and labor are becoming permissionless 4:24
Transcript: http://nav.al/egalitarian-leverage
Transcript
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| 0:00.0 | Labor and capital are much less egalitarian, not just in their inputs but in their outputs. |
| 0:06.0 | Let's say that I need something that humans have to provide, like if I want a massage or if I need someone to cook my food. |
| 0:12.6 | The more of a human element there is in providing that service, the less egalitarian it is. |
| 0:18.3 | Jeff Bezos probably has much better vacations than most of us, right? |
| 0:21.9 | Because he has lots of humans running around doing whatever he needs to do. |
| 0:25.7 | But if you look at the output of code and media, Jeff Bezos doesn't get to watch better movies in TV than we do. |
| 0:32.5 | Jeff Bezos doesn't get to even have a better computing experience. |
| 0:36.3 | Like Google doesn't give him some premium special Google account where his searches are better. |
| 0:40.9 | It's the nature of code and media output that the same product is accessible to everybody. |
| 0:46.1 | And it turns into a positive sun game, where if Jeff Bezos is consuming the same product as a thousand other people, |
| 0:52.3 | that product would be better than the version that Jeff would consume on his own. |
| 0:56.3 | Whereas with other products that's not true, if you look at something like buying a Rolex, |
| 1:00.6 | which is no longer about telling time, it's a signaling good. |
| 1:04.0 | It's all about showing off I have a Rolex. |
| 1:06.0 | That's a zero sum game. |
| 1:07.3 | If everybody in the world is wearing a Rolex, then people don't want to wear Rolexes anymore because they no longer signal. |
| 1:12.3 | It's canceled out the effect. |
| 1:13.9 | And so rich people do have an advantage in consuming that product. |
| 1:17.7 | They'll just price it up until only they can have Rolexes. |
| 1:20.4 | And then poor people can have Rolexes and Rolexes resume their signaling value. |
| 1:23.9 | But something like watching Netflix or using Google or using Facebook or YouTube, |
| 1:28.3 | or even frankly modern day cars, like rich people don't have better cars. |
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