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Your Brand Amplified®

Process Over Panic: John Burdett's Story-Driven Sales Strategy for Founders

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

51.4K Ratings

🗓️ 16 May 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

In the fast-paced, results-driven world of entrepreneurship, it’s common for founders to burn out, trapped in the cycle of firefighting and reactive decision-making. John Burdett, a former software engineer turned business leader, represents a rare voice of clarity in this chaos. His transformation from an ambitious technologist to a servant leader reveals not just personal growth, but a powerful philosophy for building businesses that are both scalable and deeply human.

Transcript

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0:00.0

and then involve your team to improve those and get them better, and then they'll have buy-in and skin

0:05.9

in the game. And then you manage toward that process, and you enforce that process to make sure it's done.

0:11.8

And if the process is wrong, that's fine. You're doing it consistently wrong. You can tweak it

0:15.7

and make it better. And if somebody's not following the process for whatever reason, you can ask

0:20.2

questions, and then you can identify maybe they're not a good fit for that role following the process for whatever reason, you can ask questions,

0:24.7

and then you can identify maybe they're not a good fit for that role or the process is broken,

0:27.8

whatever. It just gives you a way to manage your business systematically,

0:32.7

instead of just playing whack-a-mole all over the place and trying to figure out what's wrong.

0:39.7

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

0:42.3

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

0:47.1

and secrets that have propelled entrepreneurs and business leaders to success.

0:54.8

I am really excited to gain insights today from John Burdett.

0:58.8

John, you are the president CEO of fast, slow motion, which I definitely want to understand

1:04.5

the name.

1:05.9

And we were talking a little bit before because you did major in computer engineering, I believe, and you

1:12.1

started out as a software engineer, but you have primarily been in leadership roles in every

1:18.0

organization. And one thing I definitely want to talk about is servant leadership. I saw that

1:23.0

that's a place we really connect on. So I'm very excited to get into this conversation with you today.

1:29.5

Awesome. Likewise. Thanks so much for having me on your podcast. Yeah. So let's talk about how you got

1:34.7

from software engineering to CEO. Yeah. So I got my undergrad degree in computer science and

1:42.7

started off my career as a software developer.

1:45.5

So I graduated college in 2000. So back in those days, you built all software from scratch.

...

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