meta_pixel
Tapesearch Logo
Log in
Your Brand Amplified®

Process Over Panic: John Burdett's Story-Driven Sales Strategy for Founders

Your Brand Amplified®

Bleav + Anika Jackson

Business, Artificial Intelligence, Management, Marketing, Ai, Entrepreneurship, Marketing Trends, Sales, Entrepreneur, Social Media, Small Business, Public Relations, Communications, Sales Strategy, Podcast, Branding, Business Trends

51.4K Ratings

🗓️ 16 May 2025

⏱️ 47 minutes

🧾️ Download transcript

Summary

In the fast-paced, results-driven world of entrepreneurship, it’s common for founders to burn out, trapped in the cycle of firefighting and reactive decision-making. John Burdett, a former software engineer turned business leader, represents a rare voice of clarity in this chaos. His transformation from an ambitious technologist to a servant leader reveals not just personal growth, but a powerful philosophy for building businesses that are both scalable and deeply human.

Transcript

Click on a timestamp to play from that location

0:00.0

and then involve your team to improve those and get them better, and then they'll have buy-in and skin

0:05.9

in the game. And then you manage toward that process, and you enforce that process to make sure it's done.

0:11.8

And if the process is wrong, that's fine. You're doing it consistently wrong. You can tweak it

0:15.7

and make it better. And if somebody's not following the process for whatever reason, you can ask

0:20.2

questions, and then you can identify maybe they're not a good fit for that role following the process for whatever reason, you can ask questions,

0:24.7

and then you can identify maybe they're not a good fit for that role or the process is broken,

0:27.8

whatever. It just gives you a way to manage your business systematically,

0:32.7

instead of just playing whack-a-mole all over the place and trying to figure out what's wrong.

0:39.7

Step into the world of success with your brand amplified, the ultimate podcast designed to unravel the intricacies of thriving businesses.

0:42.3

I'm your host, Onica Jackson, and I'm on a mission to uncover the stories, strategies,

0:47.1

and secrets that have propelled entrepreneurs and business leaders to success.

0:54.8

I am really excited to gain insights today from John Burdett.

0:58.8

John, you are the president CEO of fast, slow motion, which I definitely want to understand

1:04.5

the name.

1:05.9

And we were talking a little bit before because you did major in computer engineering, I believe, and you

1:12.1

started out as a software engineer, but you have primarily been in leadership roles in every

1:18.0

organization. And one thing I definitely want to talk about is servant leadership. I saw that

1:23.0

that's a place we really connect on. So I'm very excited to get into this conversation with you today.

1:29.5

Awesome. Likewise. Thanks so much for having me on your podcast. Yeah. So let's talk about how you got

1:34.7

from software engineering to CEO. Yeah. So I got my undergrad degree in computer science and

1:42.7

started off my career as a software developer.

1:45.5

So I graduated college in 2000. So back in those days, you built all software from scratch.

...

Transcript will be available on the free plan in 26 days. Upgrade to see the full transcript now.

Disclaimer: The podcast and artwork embedded on this page are from Bleav + Anika Jackson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bleav + Anika Jackson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2025.