Principles of Persuasion — with Bob Cialdini

The Prof G Pod with Scott Galloway

Vox Media Podcast Network

Careers, Entrepreneurship, Business

4.6 • 4.1K Ratings

🗓️ 6 May 2021

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Bob Cialdini, one of the world’s leading social scientists, joins Scott to discuss his seven principles of persuasion and his revised edition of Influence — the psychology of why people say yes. Bob also shares how to use these principles in thoughtful debates, politics, and parenting. Follow him on Twitter, @RobertCialdini. Scott opens with his thoughts on Verizon selling Yahoo and AOL, Epic Games vs. Apple, and Biden’s economic plan. Algebra of Happiness: Tell someone how impressed you are with them. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Episode 65, the atomic number of terbium,
0:02.8	plus 65 is the code for an international direct out to Singapore.
0:06.0	That makes me a boomer.
0:08.7	Buh, buh, buh, buh, buh.
0:11.9	All these millennials complaining about healthcare.
0:13.9	I'll show you healthcare.
0:15.5	In my day, we just died.
0:18.9	Go, go, go!
0:20.6	Welcome to the 65th episode of The Prop G Show.
0:32.2	In today's episode, we speak with Bob Chialdini,
0:34.6	one of the world's leading social scientists.
0:37.2	He's also the best-selling author of Influence and Pre-Swashing,
0:40.9	which have sold more than 7 million copies
0:42.8	in 44 different languages.
0:44.8	We discussed with Bob his revised edition of Influence,
0:47.0	a psychology of why people say yes,
0:49.6	and how to apply these insights ethically
0:52.0	in business and everyday settings.
0:53.6	We also hear Bob's insights on using these tools
0:55.8	and thoughtful debates, politics, and parenting.
0:59.5	Okay, okay.
1:01.3	Let's break down the news.
	...

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