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HBR IdeaCast

Harvard Business Review

Leadership, Entrepreneurship, Communication, Marketing, Business, Business/management, Management, Business/marketing, Business/entrepreneurship, Innovation, Hbr, Strategy, Economics, Finance, Teams, Harvard

4.4 • 1.9K Ratings

🗓️ 6 June 2013

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sandeep Baliga and Jeff Ely, professors at the Kellogg School of Management and Northwestern University.

Transcript

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0:00.0	If you work with early career professionals, my colleagues at
0:03.8	HPR have a great new podcast for you. It's called New Here. Think of it like the
0:08.4	Young Professional's Guide to Building a Meaningful Career on your own terms.
0:11.9	Share New Here with the Young Professionals in your life. a meaningful career on your own terms.
0:12.8	Share new here with the young professionals in your life.
0:15.9	Listen for free wherever you got your podcasts.
0:18.6	Just search new here. Welcome to the H-Bere Idea cast from Harvard Business Review.
0:33.0	I'm Sarah Green.
0:34.4	I'm talking today with Sandip Beliga and Jeff Eelie.
0:38.0	Sandeep is professor of managerial economics
0:40.3	at the Kellogg School of Management Northwestern University
0:43.0	and Jeff is the Charles E and Emma H Morrison Professor of Economics
0:47.5	at Northwestern University as well.
0:49.5	Thanks to both of you for joining us today.
0:51.5	Glad to be here.
0:53.0	Thank you.
0:54.0	So today we're going to dig into some of the interesting experiments you guys are doing around
0:58.0	pricing and some of the interesting psychology behind those experiments.
1:01.0	And I thought it might make sense to start with one hated pricing experience
1:05.4	that we've all had because any time dynamic pricing comes up, it's kind of the first thing
1:09.6	most of us think about.
1:11.4	And that's airline ticketing. It's sort of like the elephant in the
	...

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