Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny, Dan's wife.

And here's your host, Dan Locke. If you're struggling with price, price objections, and lying customers when you're selling, odds are you're talking to the

wrong people at the wrong time. What does that mean? Watch this episode to find out as Dan reveals a

compelling story of how a son turned a watch from $5 into $1 million and how you can apply

the same principles to your sales scenarios to close more sales and get rid of objections.

A father before he died said to his son, son, this is a watch that your

grandfather gave me and is over a hundred years old. This is the last item that I'm leaving you

with. And I want you to go out there and sell this watch. And I want you to go to the

nearest watch shop and ask them how much they would pay you for it. So the son took the watch

and went to the nearest watch shop. And he came back. Father, they said they will offer me $5

of the watch.

And the father said, okay son, now I want you to go to the coffee shop just around the corner

and ask them how much they would pay you for the watch.

The son went to ask the coffee shop owner, how much would you pay for this particular watch?

And they said, $5.

The son came back and talked to the father.

Father, it is the same thing.

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