prices might be coming down today, but keep your guard up for a marketplace.

I'm Sabri Beneshore and for David Brancaccio.

If you are among the 183 million people estimated by the National Retail Federation to be shopping between now and Monday,

or even if you're not and you're going to do all your holiday shopping at the last possible minute, either way, beware the scams. From fake delivery text to ads for non-existent

products, now is the time to be especially careful and to remember that when a deal looks too good

to be true, it probably isn't. Marketplaces Kimberly Adams has more.

Experts warn we should be particularly cautious this year if we're part of the 100 million Americans expected to shop directly on social media.

A lot of those advertisements are essentially fake brands which are being marketed.

Abashik Karnik is director for threat research and response at McAfee.

He says to watch out for AI-generated fake celebrity endorsements, too good to be true sales on hot items,

or companies that ask you to use crypto or gift cards to pay for a purchase, because often...

The product doesn't exist. It doesn't ever get delivered to you, or if it does get delivered to you, it could be of

substandard quality.

According to the AARP, a marketplace sponsor, about 82% of consumers have been the target

or the victim of a scam in the last year.

Kathy Stokes is director of fraud prevention programs for the group.

If you're super interested in an ad from a company you haven't heard of before, open up your web browser and

type in that company name with the word scam next to it. Stokes says to also be careful when

you're expecting a delivery. There's a common scam where criminals use texts about a delayed

delivery to steal your information. The text message that says this is the U.S.

Health Service or it's UPS or it's FedEx. There's a problem with a package. We can't get it to you.

We need you to click on this link or call this phone number.

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