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Real Estate Training & Coaching School

Price It To Sell Or Sit? Proven Real Estate Price Reduction System

Real Estate Training & Coaching School

Real Estate Training & Coaching School

Business, Careers

4.7669 Ratings

🗓️ 5 October 2023

⏱️ 29 minutes

🧾️ Download transcript

Summary

Welcome back to America's #1 Daily Podcast, featuring America's #1 Real Estate Coaches and Top EXP Realty Sponsors in the World, Tim and Julie Harris. Ready to become an EXP Realty Agent and join Tim and Julie Harris? https://whylibertas.com/harris or text Tim directly 512-758-0206 IMPORTANT: Join #1 Real Estate Coaches Tim and Julie Harris's Premier Coaching now for FREE. Included is a DAILY Coaching Session with a HARRIS Certified Coach. Proven and tested lead generation, systems, and scripts designed for this market. Instant FREE Access Now: YES, Enroll Me NOW In Premier Coaching https://members.timandjulieharris.com So you have a listing (or listings) that are sitting on the market.  You're gearing up to ask your seller to reduce the price. Even the most experienced and skilled Realtors and Brokers don't like making those calls.   The purpose of today's podcast is to help you prepare for The Big Ask...and actually achieve a meaningful price adjustment. On tomorrow's podcast, we'll share some proven scripts and conversation outlines so you'll know what to say and how to say it.  Of course, you get a lot more of this sort of thing when you're a Premier Coaching Member! Before you go asking for a reduction or a 'price improvement', there are things to say to your seller and things NOT to say to your seller. Let's start with what NOT to say and do: 1. Do NOT bring up the price on every call you have with your seller. The #1 complaint from expired sellers in today's shifting market is: 'The only time I heard from my agent was to ask me to reduce my price!' Sellers want to know what you're doing for them before they're willing to budge on their listing price. Do You Qualify To Be a HARRIS Certified Coach? Please answer these 5 quick questions: 1) Are you ready for a new challenge, a higher level in your career (and life)? Yes/ No 2) Are you curious how to become a real estate coach and create a real estate coaching business? Yes/ No 3) Do you feel that you have the professional and life experience to be a real estate coach, but you simply don't know how to coach agents, generate coaching leads let alone run a coaching business? Yes/ No 4) Do you want to create a new source of income that will allow you to help others and make consistent income? Yes/ No 5) Do you agree that our highest and truest purpose is to be of service to others and when you are a HARRIS Certified Coach you will be in alignment with your purpose? Yes/ No If you answered YES to 5 out of 5 of the questions CONGRATULATIONS you are on your way to becoming a HARRIS Certified Coach. Please complete the process now: https://harriscertifiedcoach.com 2.  Do NOT use language like cut, slash, or reduce. Replace with words like: improve, adjust, or modify. REAL ESTATE LEADS, LEADS and more LEADS: Question: What is Tim and Julie Harris's favorite PROBATE LEAD PROVIDER? Simple, https://alltheleads.com/harris 3.  Do NOT ignore the market conditions and assume that every listing you take will instantly sell with multiple offers for whatever price you put on it. Maybe the average days on the market for a listing like yours have risen to 60 but you didn't realize it. Maybe the average list-to-sell price ratio isn't 105% anymore and has dropped to 97% so that 'lowball offer' wasn't a lowball at all! Know your facts. Maybe you now have 5 homes you're competing with but you assumed there were none and it would be a feeding frenzy. Review what's going on weekly for all of your active listings. Ready to become an EXPIRED Listing Agent? As promised, here is the discount link for the EXPIRED LISTING LEADS: https://www.redx.com/affiliate/tim-and-julie-harris/?aff_code=670699

Transcript

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0:00.0

Welcome to Real Estate Coaching Radio starring award-winning real estate coaches and number one international bestselling authors, Tim and Julie Harris.

0:10.2

This is the number one daily radio show for realtors looking for a no BS authentic real-time coaching experience.

0:18.2

What's really working in today's market, how to generate more leads,

0:21.8

make more money, and have more time for what you love in your life. And now your host, Tim and

0:28.3

Julie Harris. This week we've been focused on price reductions or frankly how to price the

0:34.8

property correctly in the first place or, and especially when going to visit a expired listing, how to price the property correctly in the first place or and especially when

0:38.2

going to visit a expired listing how to get the price correct so that it does sell the second or third

0:43.7

or fourth time is this sometimes the case that's right so what we're going to be doing today is we're

0:47.6

going to share with you a system that we teach in premier coaching well this isn't the actual system

0:52.1

this is more of an overview of the system because we only

0:54.2

have you guys for 30 minutes on this podcast. And if you want the real drill down, obviously it's in

0:58.8

Premier Coaching. But what we're doing is we're going to share with you a concept of how to have

1:04.3

conversations before the conversations, the call before the call. Yes, you might call it the art

1:09.0

of the price reduction. That's right, because it is

1:11.6

a system because just at the bottom, at the end of the day, if you just hit a seller one day with

1:15.5

you need to lower your price, you're probably going to get fired. The seller might not even

1:20.2

lower the price, even if it's in their best interest to lower the price just out of spite

1:26.0

because of the way you asked or frankly because

1:28.4

you're the one that told them the overpriced in the first place or more than likely you're not

1:32.1

even going to ask in the first place because you're so wigged out about having to exactly okay so

1:36.8

what to do before you ask for price reduction in tomorrow we're going to sprinkle some scripts

1:41.4

upon you so that you will be ready after you listen to what we're

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