[Preview] The Unmistakable Creativity Hour | The 4 Pillars of Leverage and How to Use Them to Your Advantage

The Unmistakable Creative Podcast

Srinivas Rao

Society & Culture

4.8 • 1K Ratings

🗓️ 17 July 2022

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's episode of The Unmistakable Creativity Hour, we talk about the four pillars of leverage: money, technology, relationships, and knowledge and how to use them to your advantage. We'll start by defining leverage and from there, we'll talk about the four pillars of leverage and why they're so important. Finally, we'll give you some tips on how to use leverage to your advantage in life and at work.

To listen to the full episode, visit unmistakablecreative.com/backstage

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Transcript

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0:00.4	Let's talk about social leverage.
0:01.7	This is actually one of my favorite ones
0:03.8	because it's kind of nebulous
0:05.4	and at the same time it's valuable.
0:07.7	Like, it's my least favorite.
0:09.2	Yeah, but okay.
0:10.0	Well, I built an entire business
0:11.9	through social leverage in a lot of ways.
0:13.5	I'll give you an example of this.
0:14.7	This is, I knew that when I first discovered
0:17.3	SoulPancake, I was like, oh,
0:19.5	I want to do an animated series with these guys.
0:22.5	How do I get my foot in the door?
0:23.7	And you know what I did?
0:24.5	I interviewed somebody who worked at SoulPancake
0:27.1	and that interview led to a relationship
0:29.3	that brought in $50,000 in revenue.
0:32.6	I met my, for example, it was a friend of mine
0:34.9	who was a guest on this podcast
0:36.4	that introduced me to my speaker's bureau.
0:38.8	And that bureau has made me probably well over 150 grand,
0:43.0	maybe even 200 since that introduction.
	...

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