These are the five rituals that support creativity at Amazon, Pinterest, and

Flipboard.

Creativity and innovation happen when people break the script, as scare quotes, and make

non-obvious connections.

Rituals can provide a structure for people who want to switch to a creative mindset and

push the boundaries of the ordinary.

That's starting to sound like the Pete Buttigieg fucking weird racism text.

Yeah.

Which is kind of how companies try and co-op to all the cool, trendy hipness of art,

isn't it?

So I make it warm and fuzzy while still being monolithic and faceless and evil.

Without investing in art ever.

Right.

Yeah.

It's just struck by the idea of keeping the weirdness, so the daily rituals are actually real, like,

obscure tumbler, wit shit, you know?

Just take this bag of thigh bones that we stole from a cemetery.

At Amazon, we came up with a new shock collar that won't quite kill employees.

I thought about it while I was killing this chicken.

What was that?

Remember that woman who said that Amazon was incredible because she could get next day delivery on like dog torture.

I do remember that woman.

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