This is one I've been promising to do for a couple of weeks, and we're getting to it.

This is something very dear to everybody in the Chicago metro area as well.

Who remembers cooler screens?

Oh, yeah.

What if instead of looking through glass into a fridge to see what's in the fridge,

you could have like a massive LED billboard saying like beer with a little animation of beer being poured

Yeah. Molly did you come across cooler screens in your in your time on this earth?

I have seen them like once and I think it was when I was in New York City for the San Bankman Free Trial

Yeah, so you obviously you must have loved them, right? Because they're awesome.

Oh, immediately. I mean, why would I want to look at the real thing when I could look at a

picture of the thing? Or you could also participate in the economy by viewing an ad.

And that's important. That is true. Yes. So to those of you who don't remember, cooler screens

was a company we talked about a couple

years ago, I think, and we updated when they were involved in some very contentious litigation

with Walgreens who basically sponsored their rollout on the basis that their screens

didn't work, really?

I mean, that's a pretty minor issue in the grand scheme of things you would think.

Well, the great thing is also, if your screen that you've replaced your glass fridge with doesn't

work, what you're left with is much worse than a glass fridge, which is nothing.

You're left with just a normal opaque door.

So these are smart freezer doors that played ads triggered via proximity sensors, like someone

walking by. I mean, I just

...