What we talk about, though, about the transition from the New Deal and away from that,

getting more into the, you know, employee sponsored, employer, excuse me, sponsored wellness

or assistance programs, you say that it sort of supercharges under the, under Obamacare,

which is this moment of enormous expansion for companies and schemes

that are ubiquitous because they are not just tacitly encouraged by the government as they

would have been in the 70s under Nixon, but they are now sort of, there's a huge bonanza

for for companies offering these, uh, these kinds of services. So with the Affordable Care Act, which was passed in 2010,

it actually directly incentivized employers to adopt these health and wellness benefits.

There was this part called the Safeway Amendment,

which refers to this supermarket chain in the U.S.

And their CEO at the time was kind of boasting in the media

and to all of these politicians about how over, I think,

it was a period of four years,

he had managed or Safeway had managed to keep their health care costs stagnant

because of their employee

wellness program, which required employees to meet certain health metrics and enroll in this,

again, like fitness and wellness kind of entire program.

And so anyways, it turned out that a Washington Post reporter, I think, debunked this, and it was all misinformation.

Safeway had not actually kept its health care costs flat.

But regardless of that, the Safeway Amendment was included in the ACA.

And what it did was it increased the amount of incentives and penalties that a company is

permitted to offer by 10%. So it's now, which meant it was now up to 30% of total premiums or

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