Hello and welcome to Bro economics.

Now in this episode I wanted to talk about behavioral economics.

Unfortunately I don't know anything about behavioral economics so it was going to be a very short one.

However, I found somebody who does. Josh, thank you for coming on. You're more than welcome.

It's nice to be back here. You have some passing understanding of the subject, do you?

Yeah, I mean passing, something like that. Yeah, I did do something like that. I did do a master's degree dissertation in

behavioral economics yes and I would say it's probably my specialist field

within psychology so superb that I feel like that's just

about passing maybe yeah I think I think that would I think they would do it's nicely so so

perfect so I mean behavior behavioral economics is one of those

things why I think I I must have internalized some of the lessons from it because in

doing the research for this I slightly realizing oh yeah that and that and that crops up from

all over the place but never looked at it as a sort of coherent thing so I mean the

first thing I'm going to say is where does it actually come from this?

I mean what's the what's the history of this subject?

Well of course you've got a psychological perspective on economics throughout all of human history.

As long as people have thought about economics,

obviously economics is dealing with the actions of human beings

and so people have thought about the impact of human

psychology on economics for some time but it's not necessarily been formalized

and the process of formalizing it as an academic discipline was quite a long one really in

that sort of in the early 20th century economists as you may well know they sort of

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