Preventing the Cheap Trick

DarrenDaily On-Demand

Darren Hardy LLC

Careers, Entrepreneurship, Business

4.9 • 1.8K Ratings

🗓️ 20 January 2022

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

Darren uses a parable to demonstrate the value of the things you buy, sell, and the value of your self and your time.

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Transcript

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0:00.0	Welcome to Darin Daily On Demand, your most trusted resource to help you become better
0:06.3	every day.
0:07.3	Here's your success mentor, Darin Hardy.
0:10.3	A friend of mine told me a story about Joe, a small town barber.
0:17.3	Joe was a great barber.
0:19.2	He knew his clients preferences after decades of service, and he always charged his clients
0:24.8	fairly.
0:26.1	A national chain, Herzlont, opened up just across the street.
0:29.4	It had a shiny new fixtures, neon signs, young and attractive personnel, and they were
0:34.6	offering haircuts for $10.
0:37.5	Joe watched as traffic poured into the new competitor, and now he wondered how he was
0:43.8	going to compete with that.
0:45.6	Should he put up a sign, haircuts for $90.99?
0:49.6	What to do?
0:50.9	After some thought and reflection on his business, Joe posted a large sign outside of
0:55.6	his shop, we fix $10 haircuts.
0:59.6	He pointed a sign directly at his competitor's front door.
1:03.8	It didn't take long for Joe's clients to come back.
1:07.7	Here is one for your notes.
1:09.4	In some games of life, the only way to win is not to play.
1:14.3	Don't enter the race to the bottom.
1:17.0	People who don't have quality to offer discount.
	...

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