Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

A friend of mine told me a story about Joe, a small town barber.

Joe was a great barber.

He knew his client's preferences after decades of service,

and he always charged his clients fairly. A national chain hair salon opened up just across the

street. It had shiny new fixtures, neon signs, young and attractive personnel, and they

were offering haircuts for $10.

Joe watched as traffic poured into the new competitor, and now he wondered how he was going to compete with that.

Should he put up a sign?

Haircuts for $9.99?

What to do?

After some thought and reflection on his business, Joe posted a large sign outside of his

shop, We Fix $10 haircuts. He pointed the sign directly at his competitor's front door. It didn't

take long for Joe's clients to come back. Here is one for your notes. In some games of life, the only way to win is not to play.

Don't enter the race to the bottom. People who don't have quality to offer discount.

I call it a crap tax, the tax you pay for selling crap. It's kind of like the taxes imposed on cigarette sales. On average,

federal and state taxes on cigarette retail prices are 44.3%. Wow, right? Why? Because if you buy

them, then we have to take care of your sick and die an ass. That's why. And I would say,

every time you buy something cheap, every time you buy

something because of its discount, you are going to pay an extra tax. It will cost you in repairs,

underperformance, disappointment, frustration, loss of joy, peace of mind, reputation, and your

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