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The Intercooler

Press launches and what makes a good one #132

The Intercooler

Dan Prosser and Andrew Frankel

Automotive, Leisure

4.8913 Ratings

🗓️ 17 October 2022

⏱️ 59 minutes

🧾️ Download transcript

Summary

Dan Prosser and Andrew Frankel have been on countless press launches in their time. But what makes a good one and what are the hallmarks of a terrible one? And do all those expensive hotel rooms and fancy dinners influence a journalist's review of a new car in any way? 

The best writers, the finest stories and no ads, all on The Intercooler’s beautiful website. Visit www.the-intercooler.com. 

Music by Stephen Harrington (ph.zero.entertainment@gmail.com). 


Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Welcome to the Intercooler Podcast.

0:07.0

The Intercooler Podcast. Welcome to episode 132 everybody Dan Prossert and Andrew Franco with you here.

0:22.0

Andrew an indulgent one.

0:25.0

This is, isn't it really?

0:26.0

Just a bit.

0:28.0

Because we're talking about our jobs basically.

0:31.0

We're talking about press launches and hopefully just kind of lifting the lid a little bit on that because you know I think people are sort of interested to know how it all works.

0:40.0

Yeah, and if dear, and if, dear listeners, you find this just two self-indulgent of words, do tell us.

0:49.0

We have this sort of strange, strange,

0:53.0

narcissistic hope that you might find what follows interesting.

0:56.2

You might not, but yeah, we're just going to look into,

1:00.5

you know, how we basically how we do our job,

1:02.2

well, a component of our jobs you know it's not all

1:05.8

flying around the world driving nice cars at all but there is certainly an element of

1:11.5

that and it's the element that you probably see most of.

1:15.1

So I just thought it hopefully might be interesting to sort of lift a little bit and just

1:19.2

as we sort of discuss you know we, what's important to us about going on a press launch room.

1:28.6

Of course it's all about staying in the nicest possible hotels and, you know gifts and runs and first class travel

1:36.2

everywhere or maybe not and that's how they get five stars isn't it of

1:40.2

course of course yeah five. Five-star review.

1:44.0

Yeah, I think we mock us out of 10 though, so, yeah,

1:50.0

Oh, that's really.

...

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