In this short, tactical episode, AJ and Johnny deliver a science-backed masterclass on how to create presentations that audiences remember. Forget reading from your slides and dumping data. This episode outlines four proven strategies that top speakers use to captivate attention, boost retention, and make every talk land with clarity and impact. What to Listen For: [00:00] The brutal truth: people forget 90% of what they hear[00:58] Strategy #1: Control the 10% – what’s the one thing they should remember?[01:44] The science behind memory decay and how to structure around it[03:05] Strategy #2: Use the Memory Curve – why timing matters more than you think[04:12] Why you must “open with fire and close with clarity”[05:23] Strategy #3: Kill the Split-Attention Effect – how to avoid losing your audience to your slides[06:32] Minimal text, bold visuals, and Phil Jackson’s secret to motivating elite performers[07:58] Strategy #4: Prevent Cognitive Overload – why more data = less retention[09:04] The Rule of Three: a high-performer’s framework for simplifying complex ideas[10:12] Recap of the 4 strategies that separate forgettable from impactful[10:46] How top performers “wire it” – real-world drills inside the X-Factor Accelerator[11:15] What “persuasion triggers” are—and how they level up leaders in real time A Word From Our Sponsors Tired of awkward handshakes and collecting business cards without building real connections? Dive into our Free Social Capital Networking Masterclass. Learn practical strategies to make your interactions meaningful and boost your confidence in any social situation. Sign up for free at ⁠⁠⁠⁠⁠theartofcharm.com/sc⁠⁠⁠⁠⁠ and elevate your networking from awkward to awesome. Don’t miss out on a network of opportunities! Unleash the power of covert networking to infiltrate high-value circles and build a 7-figure network in just 90 days. Ready to start? Check out our ⁠⁠⁠⁠⁠CIA-proven guide⁠⁠⁠⁠⁠ to networking like a spy! Indulge in affordable luxury with Quince—where high-end essentials meet unbeatable prices. Upgrade your wardrobe today at ⁠⁠⁠⁠⁠quince.com/charm⁠⁠⁠⁠⁠ for free shipping and hassle-free returns. Ready to turn your business idea into reality? Shopify makes it easy to start, scale, and succeed—whether you're launching a side hustle or building the next big brand. Sign up for your $1/month trial at ⁠⁠⁠⁠⁠shopify.com/charm⁠⁠⁠⁠⁠. Need to hire top talent—fast? Skip the waiting game and get more qualified applicants with Indeed. Claim your $75 Sponsored Job Credit now at ⁠⁠⁠⁠⁠Indeed.com/charm⁠⁠⁠⁠⁠. This year, skip breaking a sweat AND breaking the bank. Get your summer savings and shop premium wireless plans at ⁠⁠⁠⁠mintmobile.com/charm⁠⁠⁠⁠ Stop needlessly overpaying for car insurance. Before you renew your policy, do yourself a favor—download the Jerry app or head to JERRY.com/charm Connect with quality therapists and mental health experts who specialize in you at ⁠⁠⁠⁠www.rula.com/charm ⁠⁠⁠⁠ Curious about your influence level?  Get your Influence Index Score today! Take this 60-second quiz to find out how your influence stacks up against top performers at ⁠⁠⁠⁠⁠theartofcharm.com/influence⁠⁠⁠⁠⁠. Resources from this Episode ⁠⁠Dr. Abbie Marono's website⁠⁠ ⁠⁠The Upper Hand⁠⁠ Check in with AJ and Johnny! ⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Art of Charm on Instagram⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Art of Charm on YouTube⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠The Art of Charm on TikTok Learn more about your ad choices. Visit megaphone.fm/adchoices