Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/ In this episode, join us as Jodie W. McLean, Chief Executive Officer of EDENS, shares invaluable insights into the critical role of preparation in negotiation, with a particular focus on the real estate industry. Gain profound wisdom on the significance of thorough preparation and its impact on successful negotiations. Key Takeaways:  Gain a comprehensive understanding of your desired negotiation outcomes. Discover the art of creating genuine value by recognizing the non-negotiable aspects for both parties involved. Learn effective strategies for engaging in win-win negotiations that prioritize mutual benefits and positive outcomes for all parties. Jodie is responsible for EDENS’ strategy to move the portfolio to major urban centers and first-ring suburbs, creating a portfolio of assets that are the center of community life. She was named Chief Investment Officer in 1997, President in 2002 and CEO in 2015. Overall, she has been responsible for the development, redevelopment, acquisition and disposition of more than $20 billion in retail assets. McLean passionately believes that retail should evolve beyond a shopping experience, and advocates for connectivity to the communities surrounding the company’s retail centers. To ensure this, each EDENS development is crafted to serve as an authentic gathering place, including a unique merchandising mix and welcoming design elements, fostering a sense of engagement with its neighbors. Follow Jodie on LinkedIn https://www.linkedin.com/in/jodiemclean/ Jodie's Bio https://edens.com/people/jodie-w-mclean/ EDENS: https://edens.com/ Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/ The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/ Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1 Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1