Predicting the Opening Weekend for ‘Black Panther: Wakanda Forever’

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3 • 847 Ratings

🗓️ 9 November 2022

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

Matt is joined by Comscore senior media analyst Paul Dergarabedian to discuss the pseudoscience of movie tracking and how box office projections are made before anyone has seen a movie. They discuss the tracking around movies like 'Black Panther: Wakanda Forever' and 'Avatar: The Way of Water.' Host: Matt Belloni Guest: Paul Dergarabedian Producer: Craig Horlbeck Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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0:00.0	Hi, I'm Missa Cwanga.
0:01.1	And I'm Ryan Hunt.
0:01.8	And we co-host, Stadio, a football podcast, on the Ring of Podcast Network.
0:06.1	If you like soccer or football, make sure you search for Stadio, a football podcast on Spotify or wherever you get your podcasts.
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1:02.0	It is Wednesday, November 9th.
1:04.0	In the run-up to last night's national election, there are a lot of prognosticators who claim to know what was going to happen.
1:10.0	Nate Silver, Real Clear Politics, maybe your uncle on Facebook.
1:13.8	How'd they do? As of this taping, not great.
1:16.8	The same thing happens in Hollywood every weekend, albeit with slightly lower stakes.
1:21.4	It's called movie tracking, and it's the science of predicting how a film will do at the box office
1:25.6	based on many different factors.
1:27.5	Some of them pretty unscientific. Things like budget, marketing spend, release date, other movies
	...

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