Precision Politics: How Microtargeted Political Campaigns Impact Elections
Finding Genius Podcast
Richard Jacobs
4.4 • 1K Ratings
🗓️ 10 April 2025
⏱️ 40 minutes
🧾️ Download transcript
Summary
In today’s episode, we are joined by Steven Hilding to discuss the secrets behind microtargeted political campaigns in the United States. As the Vice President of Revolutionizing Microtargeted Campaigns (RMC), Steven has extensive experience managing successful campaigns across Florida. Now, he is in charge of coordinating internal operations and advising clients at RMC – all while serving as the right hand to the company’s founder, Rory McShane.
Steven and the team RMC are on a mission to challenge the status quo of political and corporate marketing. Whether it be members of the United States Congress or local businesses, they help their clients using a combination of targeted social media content, fundraising, voter contact, data research, and much more.
What sets RMC apart from other media strategy and political consulting firms? Steven sits down to explain…
Hit play to find out:
- How microtargeting is reshaping elections at every level
- The tech tools driving the future of political strategy
- The ways that voter modeling can influence various advertising trends.
Want to keep personal tabs on Steven and his work? Follow him on X @steven_hilding!
Episode also available on Apple Podcasts: http://apple.co/30PvU9C
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Forget frequently asked questions. |
| 0:02.3 | Common sense. |
| 0:03.1 | Common knowledge. |
| 0:04.1 | Or Google. |
| 0:04.7 | How about advice from a real genius? |
| 0:06.9 | 95% of people in any profession are good enough to be qualified in licensed. |
| 0:11.3 | 5% go above and beyond. |
| 0:13.1 | They become very good at what they do. |
| 0:14.8 | But only 0.1% are real geniuses. |
| 0:18.2 | Richard Jacobs has made it his life's mission to find them for you. |
| 0:22.2 | He hunts down and interviews geniuses in every field. |
| 0:25.1 | Sleep science, cancer, stem cells, ketogenic diets, and more. |
| 0:28.6 | Here come the geniuses. |
| 0:30.3 | This is the Finding Genius podcast with Richard Jacobs. |
| 0:37.3 | Hello, this is Richard Jacobs with the Finding Genius podcast. |
| 0:41.2 | I guess today is Stephen Hilding. |
| 0:42.9 | We're going to talk about political micro-targeted campaigns, which I think will be really |
| 0:47.1 | interesting. |
| 0:47.9 | Steve handles the RMC's internal operations and serves as a right hand to the founder, |
| 0:53.3 | Rory McShane. And he also |
| 0:54.9 | advises clients, you know, I guess helping them develop strategies and targeting that they need |
| 1:00.4 | to get the votes they need. So welcome, Stephen. Hey, Richard. Thanks for having me on. |
... |
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