4.8 • 770 Ratings
🗓️ 3 March 2025
⏱️ 58 minutes
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0:00.0 | Sign up for my free daily newsletter, The Current, at getkemt.com. |
0:05.1 | So I thought this was super interesting. |
0:07.2 | Do you know there's an organization called Big Parma? |
0:09.8 | Mm-mm. |
0:10.3 | Big Parmesan cheese conglomerate? |
0:13.0 | Yes. |
0:13.8 | Is it? |
0:14.3 | Is it? |
0:15.1 | The Parmigiano Reggiano Consortium. |
0:18.4 | Consortium. |
0:19.0 | I was totally guessing. |
0:20.3 | Well, because, you know, why is that fake |
0:23.3 | parmesan cheese is a $2 billion year problem. What is it if it's not fake |
0:29.1 | Parmesan cheese? Some other kind of cheese? Well, they sell, you know, Parmesan cheese |
0:32.2 | in those big wheels. Right. Okay. So what they do, and to make sure that they're always |
0:36.8 | legit, is they put a tracking chip on the inside of that wheel, that Parmesan cheese. |
0:42.1 | So when you go to the restaurant and they say, would you like fresh Parmesan cheese? And they bring over the big wheel in the cart. |
0:47.9 | And you're like, oh, how lovely. And then they slice off the fresh Parmesan cheese. Right. |
0:52.3 | You could be getting a tracking chip. |
0:54.6 | Yum. Is it an edible tracking chipmesan cheese. Right. You could be getting a tracking chip. Yum. |
0:55.7 | Is it an edible tracking chip? |
0:57.6 | Yes. |
... |
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